About Us

About GeoFurnace Heating & Cooling, LLC

Accreditations & Affiliations

Recent Testimonials
  • "Tech was very knowledgeable and helpful with such a complicated HVAC system," Read Full Testimonial

    Homeowner of Traverse City, MI

    Customer Testimonial

              Tech was very knowledgeable and helpful with such a complicated HVAC system, confidence in our tech is of the utmost importance.
    Traverse City, MI
  • "We're still with GeoFurnace after all the years!" Read Full Testimonial

    Homeowner of Traverse City, MI

    Customer Testimonial

              We're still with GeoFurnace after all the years!
    Traverse City, MI

Customer Review
  • By Jonathan B.
    43205, OH

    Customer Review

    By Jonathan B.
    43205, OH

  • By Kenneth V.
    Grosse Pointe Park, MI

    "Everything was good, as usual."

    Customer Review

    By Kenneth V.
    Grosse Pointe Park, MI

    Everything was good, as usual.

If configured properly, your home functions as an integrated, energy efficient unit that keeps you comfortable year-round and saves you money on utility bills. But if any part of the system is neglected, from HVAC to insulation, energy loss and a lack of control over temperature will set in, skyrocketing your monthly expenses.

The right contractor can determine what part of your home is in need of repair or replacement – leaving you with an environmentally friendly, cost-effective home that does what you want it to do!

Recognized as the most trusted local HVAC company, GeoFurnace Heating & Cooling, LLC has over 25 years of experience making thousands of homeowners more comfortable and keeping energy costs down. We work with all types of heating and cooling systems, including solar and geothermal options, and we also install several types of insulation.

If you need anything related to home energy, we are here to help! Our technicians are some of the industry’s brightest, with extensive training and certification under their belts. And their friendly personalities will immediately put you at ease. Our combination of energy expertise, fair prices, and dedication to customer service makes every job we undertake a success.

About the Owner

Co-owner Rex Ambs

Co-owner Rex Ambs is a local family man with a passion to make the office as comfortable as a home, and bring experience and family trust to each customer’s door. Twenty five years ago he and his team started off on this journey together and brought an HVAC company into the world of geothermal and home performance. If Rex could plan the perfect Saturday, he would have both of his kids at home, go boating or fishing, and ride around in his jeep. He and his wife Sandy love to eat and enjoy doing new things together. Rex loves helping locals get the most out of their home and live more comfortably, it’s the same integrity and honesty he passes on to all his employees.

Meet Our Team

Our Motto

Here at GeoFurnace Heating & Cooling, LLC, our motto is “Always a step ahead.” We anticipate your needs to provide you with answers as soon as possible. In no time at all, we’ll leave you in peace to enjoy your home and the positive changes we know you’ll love!

Our Memberships and Awards

GeoFurnace Heating & Cooling, LLC has been honored with several awards and invitations to participate in many important organizations, both of which mark our progress in the industry and allow us room to grow. We are in good standing with the NATE, the BPI Institute, and the BBB, and we are certified dealers for Bryant and Mitsubishi, meaning that we are adept tradesmen and dedicated to customer service excellence. We are long-term MGEA (Michigan Geothermal Energy Association) members and have been a WaterFurnace GEO Pro dealer since 2000, showing our commitment to the environment and green practices.

For our efforts, we were named one of the top three heating and cooling dealers in the Grans Traverse area through the Michigan Association of Home Builders. We are proud of our accomplishments so far and look forward to adding to this list of achievements!

If your Michigan home could benefit from a home energy audit or HVAC and insulation services that will help you save on energy costs, contact GeoFurnace Heating & Cooling, LLC today! Our services are available in Petoskey, Williamsburg, Traverse City, Elk Rapids, Cadillac, Suttons Bay, Leland, Charlevoix, Kalkaska, Interlochen, Kingsley, Rapid City and nearby regions.

our service area

We serve the following areas

  • Acme
  • Alden
  • Bear Lake
  • Bellaire
  • Benzonia
  • Boon
  • Boyne City
  • Boyne Falls
  • Brethren
  • Buckley
  • Cadillac
  • Central Lake
  • Charlevoix
  • Copemish
  • East Jordan
  • Eastlake
  • Eastport
  • Elk Rapids
  • Ellsworth
  • Elmira
  • Falmouth
  • Fife Lake
  • Filer City
  • Frederic
  • Gaylord
  • Grawn
  • Grayling
  • Harrietta
  • Interlochen
  • Kaleva
  • Kalkaska
  • Kewadin
  • Kingsley
  • Lake Ann
  • Lake City
  • Mancelona
  • Manistee
  • Manton
  • Mc Bain
  • Merritt
  • Mesick
  • Old Mission
  • Onekama
  • Petoskey
  • Rapid City
  • South Boardman
  • Thompsonville
  • Traverse City
  • Wellston
  • Williamsburg
Our Locations:

GeoFurnace Heating & Cooling, LLC
886 Us Highway 31 S
Traverse City, MI 49685